Project Runway Champ Christian Siriano Fashions Affordable Footwear for Payless

The Christian Louboutin of the “Luxe for Less” Set or A Hot Tranny Mess?

Arguably best known for fashioning the word “fierce” as the definitive adjective for all things awesomely awesome, Project Runway’s wunderkund Christian Siriano has scrapped MacGyvering outfits for WWE Divas to follow in Heidi Klum’s size-9 entrepreneurial footsteps.  The Pint-size Prince of Quips has inked a deal to lend his fabulousity to a shoe collection for Payless.

“I have a pretty huge fan base, not to toot my own horn,” Siriano said. “But a lot of those are Project Runway watchers and they’re young. They’re in school and aspiring to be artistic and they can’t afford my clothes.”

The BOGO footwear emporium has ramped up their style quotient from “tickety tack tacky” to affordable chic in recent years, thanks to collaborations with high-end designers like Patricia Fields, Lela Rose and Stacey Bendet (Alice + Olivia).

No word yet on Siriano’s style direction, but behind-the-scenes style-mongering from his Fashion Week Spring show, and the set of the Elle photoshoot that was part of his prize package for winning Project Runway last year, suggest a fondness for dramatic statement shoes.  And a glue gun.  As if he was about to be judged by Nina Garcia and Michael Kors at the end of another PR challenge - but without Tim Gunn erudite’s “make it work” - Siriano transformed inexpensive shoes for the runway using feathers and flowers as flourishes.  Just imagine what he could turn out with the resources of a major manufacturer at his disposal!

Siriano’s Payless line will debut at New York Fashion Week in February, and will be sold at about 400 Payless stores across the US.  Price points will range from $25-$45. Says Siriano: “I’ve already been working with the Payless Design Team in New York, and I can’t wait to see how they will take the high-end shoes and bags I’m designing for the runway and turn them into pieces that everyone can buy.” Us too!

Sample Siriano’s floral fixation in these vibrant GUESS ‘Nisadora’ heels, available at ShoeCompare.com.

Posted By ShoeMinx Siriano Expert Paige Muller


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December 9, 2008 | Filed Under CELEBRITIES 

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