Evangeline Lilly *Heart* Greenhouse @ 99 Sudbury

Afterwards Premiere Party Gets Groovy to The Misshapes and the Eco-Bliss of 360 Vodka

Evangeline Lilly stars in the movie, Afterwards, with John Malkovich and Romain Duris. The supernatural thriller is directed by Gilles Bourdos and was shot in Montreal and New York. The stunning Lost beauty walked the carpet and settled in to enjoy cocktails at Greenhouse @ 99 Sudbury. Orchestrated by the same brain trust behind NY celebrity hot spots Home and Guest House, Greenhouse is the hotly anticipated eco-friendly club concept that will put green nightlife on the map in the Big Apple.

Greenhouse, priding itself on being a forward-thinking company, has made a huge impact on celebrity enthusiasts and supporters. Models Carmen Kass and Jessica Stam drew attention to this ground-breaking idea in nightlife by hosting a party at Paris Fashion Week, which drew A-list stars like Bruce Willis and Mary-Kate Olsen. Greenhouse’s TIFF presence continues the popularity and gravitas of this “on message” concept as Afterwards director Gilles Bourdos and new hottie on the scene and Lilly’s co-star Romain Duris entertained industry elite on 99 Sudbury’s stunning terrace. At the rate this message is spreading, we won’t be surprised if Obama himself doesn’t cut the red ribbon at Greenhouse’s upcoming opening in New York.

Guests enjoyed premium spirits in the form of eco-luxury vodka brand 360 Vodka. The Missouri-based company uses locally grown grains resulting in reduced fossil fuel consumption in transporting raw materials to the distillery. The company also uses a variety of advanced filtration and drying processes which reduces their overall carbon footprint. Perhaps most innovative is the box their vodka is shipped in. The shipping box is made of 100% recycled cardboard and is designed to be re-used by consumers.

Forget the cold sweat and toxicity of the ol’ frathouse standby Iceberg (Yech) and RedBull. The new drink of choice for health-conscious celebs is 360 and Vitaminwater. We recommend the combo of 360 Vodka and Power-C Vitaminwater. The Greenhouse @ 99 Sudbury bartenders, ever up on the lingo, actually smile when you say “360 and Power-C”. We like!

With smart advertising, sleek bottle designs and a huge variety of flavors with hip, lowercase names - “endurance,” “power-c” and “vital-t” - this is a healthy alternative to the crowded field of nutritionally dubious “energy drinks”. Even 50 Cent sponsors the drinks with his own flavor, “formula 50,” and celebs such as Kelly Clarkson and Shaquille O’Neal also promote Vitaminwater.

When the sexy-as-all-hell Leigh Lazark of the The Misshapes started her DJ set, all bets were off. The TIFF Utopia known as Greenhouse @ 99 Sudbury became social ground zero - eco-elevated nightlife, good vibes, a coltish crowd and sinuous tunes to groove to.


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September 10, 2008 | Filed Under CELEBRITIES 

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