David Beckham for Armani: The Ego Meets the Undies

Victoria Beckham arrives in San Francisco sporting a Giambattista Valli Handbag and Christian Louboutin Pumps

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This was the scene outside Macy’s at Union Square in downtown San Francisco last Friday. Armani unveiled a six story advertisement of Beckham for the new 2008-2009 Autumn/Winter underwear collection. David even stuck around to sign autographs for the first 200 people that picked up a pair of his famous undies. The full-frontal shot is the LA Galaxy star’s first US advert for the Italian underwear giant, with more planned for the future. Becks, who posed on a beach in his underwear for the campaign, was stunned when he attended the official unveiling of the giant billboard.

In a posting on his official blog, Beckham wrote: “Well I’m sure you’ve seen the pictures but last week I went to San Francisco to see the unveiling of the new Emporio Armani campaign I shot a while back. To be honest I was amazed by the huge billboard poster outside Macy’s department store, but even more amazed by the amount of people who turned up to see it!”

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Victoria arrived on the scene to support her husband in style. Clearly Posh and Giambattista Valli are tight. She’s often seen with his bags (above) and shoes; in turn, he’s even honored her with her own shoe. These are the pumps that Giambattista Valli created in Victoria’s honor, called “The Victoria Shoe”:

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One Response to “David Beckham for Armani: The Ego Meets the Undies”

  1. Amanda on June 30th, 2008 8:43 am

    Is that package for real?

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