Richard Branson and Kate Hudson Toast Virgin Unite at Vision Co’s Luxury Lounge
Glowing: Justin and Sophie Trudeau Expecting Baby No. 2!
Where does Sir Richard Branson host his Canadian friends? Jordan Bitove’s Luxury Lounge at Lobby in Yorkville. Created by Bitove’s Vision|Co., Luxury Lounge is a new addition to this year’s festival. A quiet place for celebrity cocktails, film studio dinners, media interviews, and after-parties, the venue attracted Branson to host his Virgin Unite Celebrity Lunch. He introduced his Virgin Unite award recipients Kate Hudson and Petra Nemcova to his high-profile philanthropic VIPs in the Luxury Lounge’s sumptuous space.
ASC PR’s Suzanne Cohon and Alexandra Weston ignited a branding coup for sponsors Pierre-Jouet and Motorola by keeping Vision Co’s TIFF affairs exclusive and elegant. The consummate PR pros posed with a beaming Sophie and Justin Trudeau.
Others items on the itinerary - the pre-party for Management, starring Jennifer Aniston, as well as the One X One Pre-Party with Matt Damon, Wyclef Jean and John Legend.

Vision Co. head Jordan Bitove and his wife Nicole host Richard Branson in style.

The crown jewel, literally, of the Luxury Lounge is Nicholas Mellamphy’s Wardrobe Lounge. Competition for inclusion is fierce as Mellamphy curates the best in emerging design talent: Lucullen, Nada, Afshin Feiz, Dean Davidson, Mikhael Kale and the meteor-on-the-rise genius of the Greta Constantine label. Celebrities outfitted by the lounge include Mena Suvari, Lisa Ray, Andre 3000 and Uma Thurman. For your own taste of Mellamphy’s luxurious style, visit his MOMA-esque store Hazel on the first floor of The Hazelton Hotel in Yorkville.

Hazel is the only place in Toronto where a shoe lover can unite with such sought-after labels as Courtney Crawford, Bruno Frisoni and Giambattista Valli. We love these Courtney Crawford shoes, shop for couture shoes at here.

Kate Hudson Walks Tall in Platform Pumps
Kate takes on New York’s Cobble Stone Streets in Style

No one does laid back summer style quite like Kate Hudson. She can make a beer-stained bowling shirt look irresistibly sexy. It must have something to do with her giddy gene pool.

We love how she’s working these neutral Loeffler Randall sandals with the white belted one-piece.



























