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Wear it Like You Mean It

ShoeMinx is devoted to Celebrity Shoe Culture. We are the go-to site for the latest trends hitting red carpets worldwide.

We’re simply addicted to the rush of red carpets – the paparazzi’s parasitic hunger, the bonfire of vanities, the clash of oversized egos, the sidelined stylist biting his nails. We love it all.

In the course of covering film festivals from Cannes, Venice, Tribeca to Dubai, ShoeMinx was struck by the fact that the mainstream media only caters to single, monotheistic tribe. A disappointing trend, considering the myriad of explosive talent rising in the ranks.

The first step in elevating a start-up brand to superstar status is to get it on a celebrity who is then photographed. The photograph then proliferates through the media and a brand is born. Indeed, a fashion marketer’s dream is to get their latest shoe or bag on Charlize Theron or Cate Blanchett. This is the new playing field in building fashion brands online. The ShoeMinx team is made up of style specialists set to power the next generation of online social shopping.

si-si-penaloza-shoe-minx-editorial-director

Si Si Penaloza
Editorial Director
ShoeMinx

email: sisi@shoeminx.com

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